Paul Atchley, PhD, eDriving’s brain science advisor, asks: Is Our New ‘Distanced’ Way of Life Making Drivers a Threat to Themselves? Citing some recent NSC statistics, he writes, “…the estimated deaths per 100 million miles travelled was 1.20 in 2019 and 1.49 in 2020, or a 24% increase in risk of death. In simplest terms, every mile we drive has become more likely to be one that results in a fatality.”
Turning to the monetary aspect of crashes, we note that NETS has published its updated Cost of Motor Vehicle Crashes to Employer Report and accompanying Cost of Crashes Calculator App. Be sure and mark your calendars for NETS 2021 Strength IN Numbers Annual Road Safety Conference — October 19-21.
Ed Pierce wraps up his series on account-based marketing in A Call to Action: An ABM Primer for Fleet Service Providers, Part III: Key Metrics. Ed says, “Account-based marketing moves beyond disparate lead generation, sales, customer service, and account management programs to deliver a winning strategy for the entire customer relationship journey.”
Enjoy this issue and check in with FleetManagementWeekly.com for daily updates.
Editor in Chief