The need for public education and effective communications between key stakeholders have been heavily emphasized at recent conferences. This is where education comes to play – effectively answering commonly asked questions on pricing, incentives, loans, home charging installation, range anxiety, public stations, car service and repair, safety, resale value, etc. Beyond that, there are unspoken reasons why someone will buy a car. As was said during the EVS26 webinar on May 9, it will take moving beyond the practical reasons why someone should buy an EV into the emotional experience for this to succeed. Test drives and public events are very important, experts say.
