Jessica Caldwell
Senior Analyst
Edmunds.com
Edmunds True Cost of Incentives – May 2012
US automaker incentives increased 3.9% in May after hitting near-7-year low in prior month; Edmunds.com said average true cost of incentives per vehicle was $2,135, up from $2,055 in April and up 0.6% from $2,122 a year earlier.
Incentives Likely to Continue Slow but Steady Rise in Coming Months:
Bigger discounts on 2012 models through summer to help dealers clear way for incoming 2013 models.
Ford Had Biggest Month-Over-Month Increase in Incentives, Up 9.3%:
Nissan posted 2nd-highest month-to-month increase in incentive spending, w/ 9% increase.
Honda Reported 1.3% Decrease in Incentive Spending:
Only automaker to see sequential decline in incentive spending.
