A recent open memo appeared in Forbes addressed to the CEOs of Apple, AT&T, Google, Microsoft, and Verizon suggesting these companies direct their energies toward building the most effective “Driving Mode” for their phones. Driving Mode recognizes certain phone features are useful, even lifesaving, and should bring up amplified interface with a few options. These might include buttons for emergency 911 calls, direction for simplified map/location, and home for short pre-programmed messages.