Chrysler has not spent money on trying to rebuild its image with consumers since coming out of bankruptcy in June 2009 because it had no new product to promote. It will spend on a national campaign now that the redesigned Jeep Grand Cherokee is hitting showrooms.
2010 Chrysler U.S. vehicle sales have increased just 8% w/ total at 17%
Chrysler emerged from bankruptcy protection June 10, 2009
Had $3.8B loss from then through end of 2009
1st Q 2010 had operating profit of $143M but net loss of $197M