The need to speed innovation and reduce development costs of in-car applications is causing the car industry to shift focus from fully embedded infotainment solutions to those that will integrate the smartphone and its applications. Most car infotainment systems still run on custom-built applications that are expensive to produce and hard to upgrade once they ship with the vehicle. The smartphone can change all that due to its capacity to serve as an easily upgradable operating platform if properly integrated with the car’s head unit.