Ford’s redesigned Transit Connect Wagon continues to win over Boomers-born from 1946 to 1964 that grew up driving vans-with its unique combination of affordable, fun and easy-to-use people mover attributes and cargo hauling capabilities.
At 111 million strong and holding 63 percent of American financial assets, the 50+ demographic is the number one consumer demographic in the United States – far exceeding Gen X’s 61 million and Millennials’ 75 million. And one in three Boomers plans to purchase a car in the next three years, according to AARP.
Kevin Brown, age 63, of Nassau Bay, Texas, is the kind of “active Boomer” who loves the Transit Connect Wagon. Brown grew up driving vans in the 1970s and now, this Gulf Coast surfer and grandfather of nine drives a 2014 Ford Transit Connect Wagon for his work as an illustrator and custom T-shirt printer. “If I’m not shuttling family to the beach, I’m working,” he said. “My Transit Connect lets me pull double duty.”
Read the article at Ford’s Media Center.
