Ford F-150 still leads the way as the top selling U.S. car or truck. Sales of pickups are climbing 8 – 35% better than a year ago in January to May despite rising fuel prices. Automakers will have enormous trouble meeting the new 35.5 mpg fuel economy standard from the 16-18 mpg they get now while keeping pickups affordable.
Background
U.S. sales of all cars and trucks of 16.9M in 2004 down to projected 11.5M for 2010