Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Apple Gives Feedback on Autonomous Vehicle Regulation

Fortune

Apple has sent a letter to the head of the National Highway Traffic Safety Administration providing feedback on the agency’s planned regulations on self-driving vehicles.

Though it does not fully acknowledge the existence of Apple’s long-mysterious autonomous vehicle project, widely referred to as “Project Titan,” the letter does say the company is “investing heavily in machine learning and automation,” and paints Apple as a player in the autonomous vehicle industry.

The letter, accessible here, also contains several recommendations that, if acted on, would benefit new entrants to the auto industry.

For instance, it recommends regulation requiring manufacturers to share data from crashes and near-misses, “sufficient to reconstruct the event.” Apple writes that it “looks forward to collaborating with other stakeholders to define the specific data that should be shared.”

Data sharing, even in the limited scope of crash data, could be a hard sell without regulatory intervention. Driving telemetry, imaging, and mapping data are likely to be the single most valuable tool in making self-driving cars reliable, and some players, particularly Tesla, have a massive lead in miles driven and data logged.

Apple’s letter, signed by Director of Product Integrity Steve Kenner, also takes issue with a recent rule that seems to privilege established manufacturers. The 2015 FAST Act loosened rules on public testing of new vehicles, but according to Apple, those rules only applied to “established manufacturers” and should be broadened to give the same leeway to new market entrants.

Apple’s comments also include some interesting general feedback, for instance calling on NHTSA to consider the ethical implications of algorithmic decision making. Carmakers, including Mercedes, have wrestled with how their cars might weigh passengers’ lives against bystanders’.

The letter also, intriguingly, suggests NHTSA should consider “the impact of automated vehicles on the public good, including their consequences for employment and public spaces.” While there is growing concern that driverless vehicles will accentuate inequality by eliminating jobs for truck and taxi drivers, it’s unclear what role a safety agency might play in addressing that.

In September, Apple reportedly restructured its unit working on autonomous vehicles, apparently shifting focus away from building its own car, and instead towards software systems.

Dec 4, 2016connieshedron
Fleet Managers -- Preparing for the New FASB RulesSelf-Driving Cars Could Eliminate Urban Crashes
Recent Posts
  • Why Case Studies Close More Deals Than Product Brochures
  • California Just Became the Best Place to Buy a Brand-New EV
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings
  • Ford Can Now Stop Some Vehicles Starting, Even with the Key
  • All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
  • Moventum Fleet Management is Here!
  • WEX DriverDash Adds CITGO to Mobile Fuel Payments for Fleets
ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly