Automotive Digest’s Chuck Parker took on a hot topic in the remarketing arena for dealers, funders, and inventory systems: Is it time to integrate aggregated retail data into the industry’s Used Car Guide Books? As shown in this newsletter in a recent video, Dale Pollak, Founder and Chairman of vAuto, says there’s a lot of interest now in sorting out ways to bring together retail and wholesale used vehicle data as a new type of benchmark for vehicle inventory management.
The reaction by some of the guide books have been something of a pushback — or an out and out confrontation. Specifically, the exchange between Dale Pollak, vAuto, and Mike Stanton, VP of NADA Used Car Guide, at the recent AFSA panel in Orlando on Feb 8th was a telling incident. Dale apparently suggested that the guide books were not all that accurate in reflecting current values of vehicles in a given market or region.
Read Chuck’s blog posting on the topic in Automotive Digestibles.