Ford’s focus for the future is on improved fuel economy which it will achieve by making its vehicles smaller and engines lighter without sacrificing performance, safety or luxury. It also wants to attract upscale customers and new buyers with more product offerings. Most of its North American nameplates will be available with direct-injection turbocharged EcoBoost engines as standard equipment or as an option by 2013. EcoBoost will be offered as an option on five of Ford’s 15 North American nameplates by the end of this year.