Although the Lincoln brand is struggling, Ford insists it is committed to Lincoln’s survival with plans to introduce several new or redesigned models in the coming years and close dealerships in over-saturated markets while renovating those that remain. Ford has put together a 92-person task force to address Lincoln’s issues and hired former Cadillac designer Max Wolff. More product differentiation, improved dealer experience and marketing, and exciting new products are among the suggestions to ensure Lincoln’s luxury presence can compete with other high-end models.
