In case you haven’t heard the news, there’s a new FMC powerhouse: Wheels, Donlen and LeasePlan USA have joined forces to form Wheels Donlen LeasePlan. In her article today, Julie Leicester writes that “the combined organization creates a powerhouse in the North American fleet market with the tremendous opportunity to shape the future and revolutionize the delivery of mobility services to clients.” Read more here.
Are You Marketing to Fleet Professionals?
Ed Pierce dives into how marketing teams at fleet service providers are “charged by management to increase brand awareness, influence their target audiences’ perceptions, and generate leads, management also insists on budget control, performance metrics, and a suitable ROI.” Read the article here.
Also, if you are marketing to fleet professionals there are a variety of effective, affordable ways that our new FMW Brand Acceleration program can help! Email me to learn more.
Ted Roberts
President