I suspect we’re all familiar with the concept of the ‘Sales Funnel,’ but do you know how – and where – your marketing efforts truly play into that funnel? Today’s Fleet Marketing column from Ed Pierce is as insightful as ever, and it also features a fantastic graphic of how the Sales & Marketing Funnel works.
We’ve also got a great Asset Management column from Element Fleet’s Keith Trumbull on Forkift Operator Safety 101. Last year OSHA inspectors gave out over 2,000 citations for serious forklift violations – with fines ranging from $500 to $7,000 each -fines that could be easily avoided.
Happy reading – and make sure you check in with FleetManagementWeekly.com for daily updates.
Ted Roberts
COO & Chief Content Officer