The research from Kelley Blue Book Market Intelligence reveal in-market new-car shoppers from the Western region of the U.S. are 85 percent more likely to consider Tesla than shoppers from other regions.
Most Popular Automotive Brands by U.S. Region
|
U.S. Region |
Make |
Higher Likelihood to Shop Brand Compared to Other U.S. Regions |
|
West |
Tesla |
85% |
|
West |
Scion |
68% |
|
Midwest |
Chrysler |
64% |
|
Midwest |
Buick |
53% |
|
South |
Infiniti |
17% |
|
South |
RAM |
14% |
|
Northeast |
Subaru |
56% |
|
Northeast |
Volvo |
45% |
Least Popular Automotive Brands by U.S Region
|
U.S. Region |
Make |
Lower Likelihood to Shop Brand Compared to Other U.S. Regions |
|
West |
Buick |
36% |
|
West |
Chrysler |
30% |
|
Midwest |
Mercedes-Benz |
37% |
|
Midwest |
BMW |
33% |
|
South |
Subaru |
42% |
|
South |
Tesla |
22% |
|
Northeast |
RAM |
27% |
|
Northeast |
Scion |
26% |
Out of all regions, Southerners are the least influenced by brand when shopping for a car as evidenced by a relatively small 17 percent preference for Infiniti over other brands. Perhaps manufacturers have the ability to conquest market share in the South since these shoppers are not as loyal to any specific automaker.
On the other hand, Midwest shoppers are 64 percent more likely to consider Chrysler and Northeast shoppers are 56 percent more likely to consider Subaru.
The KBB.com Market Intelligence research found the top brands most shopped in specific U.S. regions are often headquartered or have assembly plants in that area, suggesting shoppers have strong brand loyalty and are influenced to research the manufacturers with local ties to their region.
