Rental risk units are playing a very important role in used vehicle market forces, says David Carp, Director of Fleet and Remarketing, Kia Motors America. Carp was one of the speakers earlier this month at the Finished Vehicle Logistics on a panel chaired by Automotive Digest’s Chuck Parker. With high residuals and incentives being lowered, car rental companies have been shifting their business model to risk units. There’s a change in direction in the way rental car companies are dealing with automakers. Click here for his take on it, and how leasing is playing into the game.