What were the early adopters of the Chevy Volt like? Well, for one thing, 90% of them were excited enough about the new technology to buy their very first Chevrolet product. That trend has continued, with nearly 70% of new Volt sales going to customers who’ve traditionally avoided the Chevy brand. They are like-minded consumers with interest in these types of vehicles. The most frequently traded-in cars are Toyota Priuses. Those have been followed by the Toyota Camry, Honda Civic, and BMW 3-Series.
“With new customers coming to the brand because of the Volt, our dealers have a great opportunity to establish lasting relationships and introduce them to our entire Chevrolet product line up,” said Volt marketing manager Christi Landy. Another piece of good news for Chevrolet is that a number of visitors have gone to Chevy dealerships to check out the Volt, and for some that decided it wasn’t for them, they ended up buying another Chevy model, such as the 2012 Cruze. Sales numbers for plug-in electric vehicles are still small, so establishing and building on this new customer base is essential for the success of the Volt, and all the other models that come from its technology offerings.
