Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

A Turning Point in Clean Truck Technology

John, what is the current focus of your company’s activities in the truck equipment industry and fleet?

CALSTART is a national not for profit organization based in California. We have about one hundred and fifty member companies. We work nationwide. A big part of our membership is in the clean truck segment. We are working hard on a daily basis to give our member companies the resources that they need to be successful selling clean truck technology. We also have not only good suppliers and manufacturers who are members, but a lot of very impressive fleets including Pepsi, Coca Cola, FedEx, and UPS that are leaders in using clean truck technology.

We were pleased this year to be partnered with the NTEA in hosting the third annual Green Truck Summit in Indianapolis. It’s a great opportunity to learn about the latest in clean and efficient work truck technology and products.

What is your assessment of the industry right now? What do you see moving forward?

What I have seen is a real turning point. We probably spent the first twenty years of our organization’s history working with companies to develop product; in a sense we were sort of in a prolonged prototype phase. Now, I think everybody is getting much more serious about implementation. There is great product out there from a wide array of different fuels – propane, electricity, natural gas – and the question is … how do we deploy those trucks? How do we get them out there accepted by the market in large numbers?

The EPA and NHTSA came out with some new standards that are going to be taking effect in 2014. How does that affect CALSTART?

We were very pleased that the Obama Administration came forward with both the EPA and NHTSA to develop the first greenhouse gas and fuel economy standards for the truck industry. We think this first set of standards that takes place for 2014-2018 model years will have some impact on the heavier trucks, class eight trucks, and some impact on some of the smaller class two trucks – the pick-up trucks and vans. It won’t have a big impact on the work truck segment. However, the EPA and NHTSA are already working and already starting to plan for the next set of regulations: 2019-2025.

We do expect that those regulations will encourage the development and a greater use of advanced technologies. We will be working with industry, the EPA, and NHTSA to help develop those regulations and I view those, really, as an opportunity to help grow the green truck segment and to see this market expand.

As far as the green and environmental programs and initiatives that are underway, what does CALSTART see in the present time about that industry and how it is changing?

With the product now available, we have the potential to be entering the “hockey stick” phase of growth and begin seeing some serious growth in technologies and systems that displace oil. We are seeing propane and natural gas vehicles come out, both compressed natural gas, liquefied natural gas. Growth in the gaseous fuel market is being driven by their low cost relative to diesel.

One of the things that has really changed here are just the fundamental economics. The Energy Information Administration expects diesel prices to remain higher than gasoline and diesel. We are probably in a new world where $80 a barrel is the floor. At that price, the economics for gaseous fuels are much improved. At that price, the hybrid business case is also starting to improve.

Meanwhile,  electric drive technology is really coming along and we are seeing an expansion and increasing variety of plug-in trucks. There will be all electric trucks, as well as range extending trucks similar to the Chevy Volt in the passenger car market. In short, there are a lot of options and more work is required on the part of the fleets to find the right choice for their duty cycle(s).

With increasing concern about the long term price trend and volatility of the world oil market, I am very bullish on the outlook for technologies that either allows truckers to increase efficiency and reduce their oil consumption, or ones that allow them to directly displace oil. At next year’s Green Truck Summit, I expect that there will be an even larger number of green truck success stories to talk about.

BIO

John Boesel is the President and CEO of CALSTART, an organization dedicated to the growth of the clean transportation technology industry. Prior to joining CALSTART, John worked as a legislative aide in the California State Assembly as well as being a banker for Wells Fargo. John has an MBA from the University of California at Berkeley and currently serves as a member of the Advisory Board of the Precourt Institute for Energy Efficiency at Stanford University. [email protected]

May 4, 2012jimthompson
Top 10 Vehicles with Biggest Jumps in Fuel Economy — 2008 to 2012SAE Study: Turn Signal Neglect More Dangerous Than Distracted Driving
Recent Posts
  • FLD’s Fleet Manager Sentiment Index Quarterly Recap
  • Fleet Pro Focus: Jeff Cunningham, RUD Fleet
  • Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution Hidden in Plain Sight
  • Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
  • IIHS Crashworthiness Tests Save Nearly 50,000 Lives Since Program’s Launch
  • Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
  • Right-To-Repair Is Already Rewriting What American Owners Are Allowed To Fix
  • New Guide from Utilimarc: Are You Replacing Vehicles at the Right Time?
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Launch of RoadFlex Direct Puts Fleets in Control of Their Fuel Data With a New Open API Platform
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly