Surveyed consumers in China, Germany, and the United States say yes, if they see value in return.
Advanced data analytics comes with a significant set of challenges, such as determining data quality, rendering data in functional form, and creating sophisticated algorithms to achieve practical insight.
But one of the first problems to solve is whether the data can be viewed at all.
This can be especially sensitive when companies seek personal information from private individuals. Will people share the data they have? And if so, what kind?
Would they share only technical data (such as oil temperature and airbag deployment), or would they agree to communicate vehicle location and route, for example, or allow access to even more personal data like their calendar or communications to and from the car (such as email and text messages)?
We surveyed more than 3,000 car buyers and frequent users of shared-mobility services across China, Germany, and the United States (more than 1,000 in each country), taking care to represent consumers across personal demographics, car-buying segments, and car-using characteristics.
The survey was in the field from April 27, 2016, to May 16, 2016, and received responses from 3,186 recent car buyers (three-quarters of the panel per country) and frequent shared-mobility users (one-quarter of the panel per country) of different ages, genders, incomes, and places of residence. Among other issues, we sought to learn more about car buyers’ attitudes, preferences, and willingness to use and pay for services made possible by the sharing of vehicle-specific and related personal data.
