Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Waymo Knows You’re Scared Of Driverless Cars. That’s Why It’s Pouring Money Into UX.

Built In

Ryan Powell is head of UX research and design at Waymo, and has played a key role in the development of the ride-hailing app and the interface features of Waymo One’s two cars: the Chrysler Pacifica and Jaguar I-PACE.

Earning trust in self-driving cars among riders — not just joyriders and journalists out for a test drive, but workers commuting to jobs, parents dropping off children at school or daycare, retired couples visiting relatives, those with limited mobility access  — remains one of the biggest hurdles to widespread adoption.

“We’re trying to bring to market something that is a much safer option for getting from point A to point B, and that’s accessible to a wide, diverse set of folks,” Powell said. “It’s kind of the ultimate sign of trust: When parents are bringing their young kids with us in the car.”

Read the article at Built In.

Oct 11, 2020connieshedron
Call to Action: The Pandemic-Driven Sales-Support Marketing AuditAmazon Shows Off All-Electric Rivian Delivery Van
Recent Posts
  • The Hidden Liability Lurking in Your Fleet: Why Open Recalls Put Your Business at Risk
  • Best Cars for College Students
  • Saving 45W: American Fleet Leadership Coalition Rallies to Protect the Future of EVs
  • A Call to Action: The Value of AI Agents in Creating the Most Effective and Profitable Fleet Marketing Programs
  • Police in 28 States Are Pulling Drivers Over for Breaking the “No Touch” Rule
  • Ranger Design Launches First-to-Market Upfit Packages for BrightDrop 400 & 600
  • Nussbaum Selects Lytx to Elevate its Innovative Approach to Video Safety
  • Green Fleet Awards: Join the Ranks of the Top Green Fleets!
  • AFLA Education – Fleet Safety Module Now Available!
  • The $250 EV Tax Has No Legal Precedent in Over 200 Years
ASSOCIATION NEWS
Green Fleet Awards: Join the Ranks of the Top Green Fleets!
AFLA Education – Fleet Safety Module Now Available!
NAFA Webinar: Federal & State Policy Developments Fleet Managers Need to Know
NAFA Opens Applications for 2025 Green Fleet Awards, Celebrating Sustainable Fleet Practices
2025 NAFA I&E Wrap Up: A Promising and Productive Fleet Conference
AFLA Education – A New Learning Experience!
NAFA and The Hourglass Foundation Announce Philanthropic Alliance Partnership
TECHNOLOGY
Volvo Reinvents the Seatbelt Again: Smart Safety Tech Debuts on EX60
‘Who Are My Safest Drivers?’ Fleet Managers Turn to AI for Safety Insights
EVAI Survey: Opportunities, Challenges with GPT Interfaces for Fleet Management; Adoption Still in Early Stages
Fleetio Launches Advanced Analytics to Help Fleets Turn Data into Action
SOFICO Marks Global Expansion and Product Acceleration with New Strategic Identity
Fleetology: Fleet Vehicle Fuel-Saving Innovations in 2025 – Progress, Adoption, and Returns
Chevin Fleet Solutions Launches Smart Integrate: Seamless API Integrations for FleetWave
CONFERENCES & WEBINARS
NTEA 2025 Executive Leadership Summit: Registration Opens
NETS 2025 Strength IN Numbers® Fleet Safety Benchmark Conference: Registration Open
2025 NAFA I&E Wrap Up: A Promising and Productive Fleet Conference
Kudos, Caution and a Master Class
NAFA’s 2025 Media Day Highlights Groundbreaking Innovations
NAFA Announces Lineup for 2025 Indoor EV Test Track and Ride & Drive Experience at I&E
Fleet Advantage Offers Free Fleet Audits at ACT Expo; Address Tariffs, AI and Data Accuracy
INDUSTRY ANNOUNCEMENTS
Element, Samsara Partner to Launch Comprehensive Fleet, Ops Management Offering Across Canada, US
NAFA Webinar: Federal & State Policy Developments Fleet Managers Need to Know
Applications are Now Open to the 2025 Green Fleet Awards!
Wheels Honored with Multiple Stevie Awards: Innovation, DEI Achievement, and Corporate Social Responsibility
Vincentric Announces 2025 Best Fleet Value in America™ Awards: Ford, Toyota, and Stellantis Outperform the Competition
Vincentric Analysis of Electric Vehicles Finds 44% Have Lower Ownership Costs Than Comparable Gas Alternatives
Don’t Miss Out on The Fleet Event of the Year

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly