Safety is always top of mind in this industry, and we were intrigued by Ed Dubens’ article, Mentor Rewards: Can Incentives Help Us Drive More Safely? today. This program is “designed to motivate and help drivers focus on the driving task while developing an evolved set of defensive driving behaviors and habits behind the wheel” and offers reward points that can be used for gift cards, merchandise and unique experiences.
Enabling Sales, Earning Thought Leadership
Are you to marketing to fleet professionals? If so, Ed Pierce’s columns in these electronic pages should be on your reading list! Today’s column focuses on All the Ways Fleet Industry Marketers Can Enable Sales & Earn Thought Leadership, with effective B2B marketing that is keenly focused on enabling the sales team.
Finally, if you are marketing to fleet professionals, please email me at [email protected] to learn about our brand acceleration, content sponsorship and advertising offerings.
Ted Roberts
President