Jesse Toprak
Vice President of Market Intelligence
TrueCar.com
Click here to download and read the complete TrueCar Transaction Pricing Forecast.
Despite slowdown in new vehicle demand, automakers saw profitable sales month in June with strong year-over-year sales, historically high transaction prices, and precise incentives spending; Estimated average transaction price was $30,508, up $849 (2.9%) from June 2011 and up $148 (0.5%) from May 2012.
Honda and Toyota Saw Record Highest Average Transaction Prices for 2nd Straight Month:
Transaction prices climbed for all major manufacturers except Ford and GM.
TrueCar.com Estimated Average Light-Vehicle Incentive Was $2,432:
Up $36 (1.5%) from June 2011 and down $124 (4.8%) from May 2012.
Ratio of Incentives to Average Transaction Price Was 8%:
Down from 8.1% in June 2011, and down from 8.4% in May 2012.
