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eBay and AutoNation Draw Consumers with Low Price Bidding

eBay Motors app

eBay and AutoNation are working together to entice consumers into an online version of the classic summer tent sale. During the two day sale earlier this week, consumers could see how low prices would go as pricing decreased every hour for certain models.

Prices decreased every hour until one customer would decide to hit the “buy it now” button and make the purchase. The program, through eBay Motors and AutoNation Direct listed more than 50 new 2012 cars and trucks and followed a half-price sale this past March.

Jul 4, 2012tedroberts
TrueCar Transaction Prices – June 2012Footprint Widening into Regional Marketing for Dealers
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