Jesse Toprak
VP of Market Intelligence
TrueCar.com
The top 2012 brands with biggest discounts In October are Lincoln, Ram, Chrysler, Ford, and Acura; Overall industry discount is 6.6%; 2012 BMW 7 Series Hybrid has largest total incentives with $7,500 in dealer cash; Subaru led overall performance measures for 4th straight month.
Click here to read TrueCar’s October 2012 TrueTrends Report
Manufacturer Product Lines with Largest Discounts in October:
Large Trucks, Large Cars, and Vans offer greatest discounts at an average below MSRP of 7.9% or more.
Segment with Greatest Transaction Price Drop Month Over Month:
Luxury Car segment, with $2,211 difference from last month on 2012 Lexus LS 250C.
Longest and Shortest Days in Vehicle Inventory in October:
Large Cars at 84 days, while Large SUVs 81 and Large Trucks at 79 days; Small Trucks and Small Cars at 46 days, Midsize Cars, Subcompact Cars, and Luxury SUVs at 47 days.
