Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Could The Traditional Car Industry Be Undone By Dyson, A Vacuum Cleaner Maker?

Forbes

CEOs of the big car manufacturers probably have nightmares about waking up to find Google GOOGL -0.39%, Apple AAPL -0.45%, Tesla, or maybe even the Chinese have come up with the electric car for the masses which will spell doom for their business.

Even in their most vulnerable moments though they probably didn’t think this blind-siding torpedo would come from a vacuum cleaner maker.

Dyson the maker of high-priced and high tech domestic appliances and public space hand-dryers, is being funded by the British government to develop an electric car, the Guardian reports, based on what the newspaper believes to be an accidental disclosure by the government.

Morgan Stanley MS -0.56% analyst Adam Jonas said in a report this is a credible possibility because Dyson uses the types of motors found in electric cars. Not only that, Dyson recently spent $90 million to buy University of Michigan spinoff Sakti3.

“At the time, founder Sir James Dyson suggested the technology would be used for home appliances and not vehicle applications. However, since that acquisition, the company has announced plans to invest one billion pounds ($1.4 billion) in battery technology over the next five years,” Jonas said.

“Dyson claims that Sakti3’s solid state technology is potentially smaller, safer, more reliable and longer-lasting than the most advanced lithium-ion batteries on the market today,” Jonas said.

Mar 25, 2016admin
ARI to Offer Free Webcast on Driver Safety and Risk ManagementWheels Case Study: Achieving the Optimal Fleet Mix with Reimbursement and Leasing
Recent Posts
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Gain Data-Driven Insights into Commercial Vehicle Market Trends at Executive Leadership Summit
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • License Plate Cameras Are About to Start Tracking a Lot More Than Just Your Car
  • America’s Heavy EV Problem May End with Drivers Paying More
  • Trends in U.S. Drivers’ Perceptions and Attitudes Toward Vehicle Automation, 2019–2025
  • 2026 NETS Strength IN Numbers Conference: Early Bird Rates!
ASSOCIATION NEWS
Last Chance to Save: Register for NAFA’s Maintenance Workshop
How AFLA Is Positioning Itself for the Future of Fleet Mobility
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly