Generosity has played a fundamental role in the survival of many species, including our own. Research shows that humans are hardwired to be generous. The subject has become a hot topic in the business-strategist community.
Companies could be missing out on the potential impact generosity can have on improving the competitive advantage of organizations in business ecosystems.
As member Adam Zalisk, senior vice president of corporate strategy at Amplify, an education technology company based in New York, says, “Generosity can be as powerful a tool as direct strategic competition, when we define generosity as a sharing value among all the players in an ecosystem to best serve end-users…”