February 20, 2022 – It takes nothing more than a glance at a busy parking lot or a quick scroll through a handful of online car configurators to see which colors are the most popular for new cars. For those who relish the full spectrum of the rainbow, it’s dire.
White is still the most popular paint finish chosen by new-car buyers – more than blue, green, gold, beige and red tones combined. Grey, silver and black all slot in above any real colors, all but guaranteeing a dreary spread at just about any car dealer worldwide.
North Americans were more likely to opt for colorful finishes than shoppers in South America, Asia or Europe, where white has an even larger share of the market. While the popularity of black appears to have plateaued, gray and white continue to tick upward.