In 2018, the U.S. automotive industry began to say goodbye to one of its longest-enduring products: the car. Both Ford Motor Co. and General Motors said they were going to nearly eliminate their production of sedans and coupes to concentrate on the much-more profitable production of sport utility vehicles and trucks.
“Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles — the best-selling Mustang and the all-new Focus Active crossover coming out next year,” Ford said in an April earnings report.
Read the article at New York Business Journal.