Pareto’s 80/20 rule holds true for fleet drivers; a study revealed that 20% of drivers were involved in 79% of traffic incidents and 76% of violations. What to do? Ed Dubens writes an engaging article about how to train those 20 percenters.
One of the best articles I have read about electric vehicles and the value proposition for fleets is in this week’s issue. Marc Geller, a director with the Electric Auto Association, gave FMW a wide-ranging interview on the state of EVs, now especially bright in view of the renewed commitment from the Biden administration.
Fleet service providers: Want to close more deals faster and boost ROI? Last month, marketing executive Ed Pierce introduced a new Call to Action series: Account-Based Marketing. He continues with Part II this week – Key Accelerants.
Reminder: Work Truck Week goes live online next week — March 8th through the 12th. Learn more about this must-attend virtual event for commercial fleet suppliers and managers.
Drive Safety!
Janice Sutton
Editor in Chief