Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Technology Crammed Into Cars Worsens Driver Distraction

The Detroit News

The infotainment technology that automakers are cramming into the dashboard of new vehicles is making drivers take their eyes off the road and hands off the wheel for dangerously long periods of time, an AAA study says.

The study released Thursday is the latest by University of Utah professor David Strayer, who has been examining the impact of infotainment systems on safety for AAA’s Foundation for Traffic Safety since 2013.

Past studies also identified problems, but Strayer said the “explosion of technology” has made things worse.

Automakers now include more options to allow drivers to use social media, email and text. Cars used to have a few buttons and knobs. Some vehicles now have as many as 50 buttons on the steering wheel and dashboard that are multi-functional. There are touch screens, voice commands, writing pads, heads-up displays on windshields and mirrors and 3-D computer-generated images.

“It’s adding more and more layers of complexity and information at drivers’ fingertips without often considering whether it’s a good idea to put it at their fingertips,” Strayer said. That complexity increases the overall amount of time drivers spend trying to use the systems.

The auto industry says the new systems are better alternatives for drivers than mobile phones and navigation devices that were not designed to be used while driving.

The vehicle-integrated systems “are designed to be used in the driving environment and require driver attention that is comparable to tuning the radio or adjusting climate controls, which have always been considered baseline acceptable behaviors while driving,” said Wade Newton, a spokesman for the Alliance of Automobile Manufacturers.

But Jake Nelson, AAA’s director for traffic safety advocacy and research, said drivers testing all 30 of the 2017 model year cars and light trucks took their eyes off the road and hands off the wheel while using infotainment systems. The test drivers used voice commands, touch screens and other interactive technologies to make calls, send texts, tune the radio or program navigation all while driving.

Clearly automakers haven’t worked hard enough to make the systems quick and easy to use, Nelson said. Researchers rated 23 of the 30 vehicles “very high” or “high” in terms of the attention they demanded from drivers. Seven were rated “moderate.” None required a low amount of attention to use.

Programming a destination into in-vehicle GPS navigation systems was the most distracting activity, taking drivers an average of 40 seconds to complete the task. At 25 mph, a car can travel the length of four football fields during the time it takes to enter a destination. Previous research has shown that drivers who remove their eyes from the road for just two seconds double their risk for a crash.

Under pressure from the industry, the National Highway Traffic Safety Administration in 2012 issued voluntary safety guidelines to automakers for dashboard technology instead of enforceable safety standards. The guidelines recommend that automakers lock out the ability to program navigation systems while a car is moving. However, the ability to program navigation while driving was available in 12 vehicles in the study.

The guidelines also recommend automakers prevent drivers from texting while driving, but three-quarters of the vehicles tested permit drivers to text while the car is moving. Texting was the second-most distracting task performed by test drivers.

Drivers looked away from the road less when using voice commands, but that safety benefit was offset by the increased amount of time drivers spent interacting with the systems.

AAA said drivers should use infotainment technologies “only for legitimate emergencies or urgent, driving-related purposes.” It also urged automakers to block the ability to program navigation systems or send texts while driving. Automakers should also design infotainment systems so that they require no more attention to use than listening to the radio or an audiobook, it said.

Nearly 70 percent of U.S. adults say they want the new technologies in their vehicles, but only 24 percent feel that the technology already works perfectly, according to an opinion survey conducted for AAA.

“Drivers want technology that is safe and easy to use,” said Marshall Doney, AAA’s president and CEO, “but many of the features added to infotainment systems today have resulted in overly complex and sometimes frustrating user experiences for drivers.”

Oct 9, 2017connieshedron
What’s Sparking Electric-Vehicle Adoption in the Truck Industry?The Right Connections
Recent Posts
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Gain Data-Driven Insights into Commercial Vehicle Market Trends at Executive Leadership Summit
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • License Plate Cameras Are About to Start Tracking a Lot More Than Just Your Car
  • America’s Heavy EV Problem May End with Drivers Paying More
  • Trends in U.S. Drivers’ Perceptions and Attitudes Toward Vehicle Automation, 2019–2025
  • 2026 NETS Strength IN Numbers Conference: Early Bird Rates!
ASSOCIATION NEWS
Last Chance to Save: Register for NAFA’s Maintenance Workshop
How AFLA Is Positioning Itself for the Future of Fleet Mobility
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly