The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study finds that automakers that innovate and are early to offer new technologies – so long as customers value them – stand to benefit most as those technologies enter the mainstream.
The TXI Study analyzes 34 technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Only technologies classified as advanced are award eligible.
The TXI Innovation Index measures how effectively each automotive brand brings these technologies to market, measured on a 1,000-point scale. Volvo ranks highest overall with an Innovation Index score of 617 and offers a high level of advanced technologies across its entire product lineup.
Read the article at J.D. Power.