Global automotive finance software provider SOFICO revealed its new brand identity, marking a significant milestone in the company’s evolution. Anchored by the new brand promise—‘Software driving mobility’—the refreshed identity reflects SOFICO’s transformation into a global platform partner enabling the future of automotive finance and mobility solutions.
The rebrand follows several years of strategic acceleration, including international expansion, a new financial investment, and major product advancements elevating and complementing SOFICO Miles Enterprise—the company’s flagship contract management platform. During this period, SOFICO has significantly grown its workforce, opened new offices in the United States, Portugal, and Spain, and relocated existing teams to larger premises in Germany and the Netherlands, with a new UK location set to open later this year.
“This is more than a new look—it’s a symbol of who we are today and the innovation we’re driving into tomorrow,” said Gémar Hompes, CEO of SOFICO.
“We’ve evolved from a trusted software provider to a global technology enabler for automotive finance. Our new identity reflects that growth while honoring the legacy and expertise that brought us here.”
Rather than discarding its past, SOFICO’s new branding builds on the company’s heritage—celebrating the foundation laid over decades while preparing for what’s next. The revised identity also reflects how SOFICO Miles Enterprise has matured in recent years, shaped by strategic product decisions aimed at better serving customers and enabling future growth. Beyond the recent launch of the SOFICO Miles Retail Modules, SOFICO is investing in enhancements that help customers accelerate time to value and scale efficiently. This includes improving core operational capabilities—such as fast transaction processing and streamlined data handling—and evolving the platform architecture to enable faster, more flexible implementations.
The company is also expanding into new markets, having recently signed its first customer in equipment leasing, while substantially reinforcing its truck leasing proposition and accelerating in that segment. These developments underscore the platform’s growing relevance beyond traditional automotive finance.
“Our new brand reflects the challenges and opportunities our customers are navigating,” said Michael Deroost, Chief Commercial Officer.
“As the industry evolves—toward electrification, digital onboarding, and embedded mobility—SOFICO is providing the software that enables our customers to lead that change.”
Over the past few years, SOFICO has built a strong, international team of over 600 employees across 13 countries—growing its presence while reinforcing its people-first culture. The revised brand identity supports this evolution, offering a more modern and enterprise-ready expression of the company SOFICO has become and the direction it’s heading.
“Our brand is powered by our people,” said Tim Van Daele, Chief People Officer. “It reflects the ambition, expertise, and values we bring to every partnership. And it’s a signal to our global team and future colleagues that SOFICO is growing with purpose—while staying true to who we are.”
Explore the new branding at www.sofico.global.
