Greater Than, the global provider of risk intelligence into road safety and climate impact, and Smart Eye AB, the industry leader in Driver Monitoring Systems (DMS), today shared the initial results of their research project that is exploring the correlation between driver eye movements, Advanced Driver Distraction Warning (ADDW) alerts, and crash risk.
“Our work with Greater Than provides valuable real-world insights into how drivers respond to distraction alerts and how those alerts influence crash risk,” said Martin Krantz, CEO and Founder of Smart Eye. “With a deeper understanding, we can refine our systems to make alerts more effective. These findings help us take in-car safety technology further, making it better equipped to prevent accidents.”
