Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Seven Reasons Cheap Oil Can’t Stop Renewables Now

Oil prices have fallen by more than half since July. Just five years ago, such a plunge in fossil fuels would have put the renewable-energy industry on bankruptcy watch. Today: Meh.

Here are seven reasons why humanity’s transition to cleaner energy won’t be sidetracked by cheap oil.

1. The Sun Doesn’t Compete With Oil

Oil is for cars; renewables are for electricity. The two don’t really compete. Oil is just too expensive to power the grid, even with prices well below $50 a barrel.

Instead, solar competes with coal, natural gas, hydro, and nuclear power. Solar, the newest to the mix, makes up less than 1 percent of the electricity market today but will be the world’s biggest single source by 2050, according to the International Energy Agency. Demand is so strong that the biggest limit to installations this year may be the availability of panels.

2. Electricity Prices Are Still Going Up

The real threat to renewables isn’t cheap oil; it’s cheap electricity. In the U.S., abundant natural gas has made power production exceedingly inexpensive. So why are electricity bills still going up?

Fuel isn’t the only component of the electricity bill. Consumers also pay to get the electricity from power plant to home. In recent years, those costs have soared. Annual investments in the grid increased fourfold since 1980, to $27 billion in 2010, according to a report by Deutsche Bank analyst Vishal Shah. That’s driving bills higher and making rooftop solar attractive.

3. Solar Prices Are Still Going Down 

It’s a technology, not a fuel. As time passes, the efficiency of solar power increases and prices fall. Michael Park, an analyst at Sanford C. Bernstein, has a term for the staggering price relationship between solar and fossil fuels: the Terrordome.

Dubai’s government-owned utility this week awarded a $330 million contract for a solar plant that will sell some of the cheapest electricity in the world.

4. Sales of Plug-Ins Are Doing Just Fine, Actually

Conventional wisdom says cheap oil is an existential threat to electric vehicles. It’s been true in the past, notably when Congress retreated from funding EV research in the 1980s as oil prices tanked. Things are different now, and global sales of plug-ins rose by about a third last year, according to BNEF.

Electric vehicles are moving like a Tesla: quietly, but with great acceleration.

5. Pump Prices Haven’t Dropped as Much as Oil Prices

There are a couple of interesting reasons why savings at the pump haven’t kept pace with falling oil prices. First, a number of countries, including India and Indonesia, have used the price drop as cover to cut gasoline subsidies that were weighing down their budgets. Second, countries that include China have pocketed the savings from cheaper oil by increasing gasoline taxes to make up the difference.

Fossil-fuel subsidies outpace renewable-energy subsidies by a factor of 6 to 1. Reducing the subsidy gap is one of the cheapest ways to increase fuel efficiency and speed up the switch to cleaner energy. Expect similar moves as the rising toll of climate change pushes governments to take action.

6. Oil Prices Won’t Stay This Low Forever

The history of oil prices follows a golden rule: What goes down must come up. Goldman Sachs identified almost $1 trillion in investments in future oil projects that are no longer profitable with oil under $70 a barrel. American drillers are idling rigs faster than they have since 1991. Eventually, supply will shrink and prices will rise again.

7. Global Investment in Clean Energy Keeps Flowing

The biggest question for renewables and the oil plunge is: How much does perception shape reality? Shares of solar and wind companies have been pulled down with oil prices. Will this artificial drag bleed into direct investments in energy projects?

Not likely. There are too many forces pulling in the opposite direction. Global investment in clean energy increased 16 percent last year, to $310 billion, according to data compiled by BNEF. The U.S. and China, the world’s biggest emitters, reached a historic deal in November to rein in greenhouse gases.

To see the original article, go to Bloomberg.com.

Feb 2, 2015connieshedron
The Pros and Cons of a Driverless FutureTop Auto Picks for 2015: Kiplinger's Rankings
Recent Posts
  • Why Case Studies Close More Deals Than Product Brochures
  • California Just Became the Best Place to Buy a Brand-New EV
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings
  • Ford Can Now Stop Some Vehicles Starting, Even with the Key
  • All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
  • Moventum Fleet Management is Here!
  • WEX DriverDash Adds CITGO to Mobile Fuel Payments for Fleets
ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly