After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of Automotive Cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.
The product uses Driver 360, which leverages the full power of Customer 360 to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealers and automotive finance groups.
It brings together information from all available sources, including customer interactions and milestones, helping automakers not only deliver improved service and experiences, but also drive revenue through better lead conversion and collaboration.
