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RoadFlex and EJ Ward Looking to Revolutionize Fleet Fuel Management with Unique Partnership

Partnership Aims to Enhance Efficiency, Security, and Cost Control for Fleets Nationwide


Leading fleet fuel management companies, SimplyFuel Solutions, an E.J. Ward Inc. company and RoadFlex, announced an innovative partnership to centralize all fleet fuel card and on-premises fueling activity into a single dashboard within the SimplyFuel Solutions platform. This groundbreaking partnership enables fleet operators to manage fuel more effectively and cost-efficiently than ever before.

The integration, which will enable RoadFlex’s comprehensive fuel card data to be accessible within SimplyFuel Solutions’ advanced fuel management dashboard, is designed to provide fleet managers with an unprecedented level of visibility and control over fuel spending and on-premises fueling activities. Fleet managers can now monitor all fuel transactions, both retail and within their facilities, from one unified interface, creating a seamless experience that empowers them to make real-time, data-informed decisions for their operations.

Unifying On-Premises and Retail Fueling
The partnership addresses a crucial challenge faced by many fleet operators: managing both fuel card transactions at external fueling stations and fueling activities within their own sites. By centralizing this data into one streamlined dashboard, SimplyFuel Solutions and RoadFlex offer fleet managers a consolidated view of their entire fuel ecosystem. This single-pane-of-glass approach provides detailed insights into fuel spending patterns, potential inefficiencies, and opportunities for optimization, helping fleets to achieve substantial cost savings and operational efficiency.

Rush Akin

“Fuel management is often a fragmented process for fleets, involving multiple platforms and providers. By integrating our advanced fuel card data with SimplyFuel Solutions’ industry-leading dashboard, we’re solving this problem and creating a comprehensive, centralized fuel management solution,” said Rush Akin, Chief Revenue Officer at RoadFlex.

“This partnership is about bringing together the best of both companies’ capabilities to streamline fuel and transaction control for our customers.” Said Robert Kettyle, Chief Operating Officer at SimplyFuel Solutions and E.J. Ward inc.

Enhanced Security and Fraud Prevention
Fuel fraud is a significant issue that impacts fleet budgets and security. Through the partnership, RoadFlex’s fuel card data will provide real-time transaction monitoring within the SimplyFuel Solutions dashboard. This will give fleet managers immediate insights into potentially fraudulent activity, such as unauthorized purchases or off-hours fueling, allowing them to take proactive measures before such activities can escalate into significant expenses.

Modern fleet challenges require modern solutions
SimplyFuel Solutions and RoadFlex combined forward-thinking, modern approach to fuel management overcomes the limitations of traditional fuel card providers. This integrated solution addresses common challenges with legacy fuel cards, such as limited network restrictions, inflexible spending controls, and a lack of real-time data visibility. “By partnering with RoadFlex, the SimplyFuel Fleet card offers our customers a truly flexible and efficient fuel management experience,” said Markay Ward, President and CEO of SimplyFuel Solutions and E.J. Ward Inc.  This technology-first approach aligns perfectly with both companies’ commitment to providing state-of-the-art fleet management tools and reinforces their mission to empower fleet managers with innovative, streamlined, and data-driven solutions.

A Commitment to Innovation and Customer Success
Both RoadFlex and SimplyFuel Solutions have a longstanding commitment to innovation and customer success. This partnership underscores their shared vision of providing customers with the best tools and resources to meet the evolving needs of the fleet industry. By integrating retail and on-premises fueling data, the companies aim to set a new standard for fuel management and deliver value to customers across a wide range of fleet driven industries, including transportation, government, construction, and utilities.

Apr 28, 2025Dave Bean
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