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Reindeer Logistics Promotes Michael Stevens to COO

Reindeer Logistics Promotes Michael Stevens to COO

Reindeer Logistics, an industry leader in vehicle shipping and moving services, is delighted to announce the promotion of Michael Stevens to Chief Operating Officer (COO). In this new role, he will oversee all of Reindeer’s day-to-day operations and continue to execute strategic growth initiatives.

Debbie Boyce

Debbie Boyce, CEO of Reindeer, said, “He has consistently proven himself as a results-driven leader, with a track record of taking ideas from inception to full-scale, successful execution. And I can’t wait to see what he’s going to do next.”

Stevens joined Reindeer at the end of 2023 as Vice President, Premier Solutions, tasked with the development and launch of the Reindeer Premier Solutions (RPS) division. RPS offers services beyond conventional auto transportation, such as storage, vehicle registration, detailing and others. Under his leadership, the program continued to grow as an integral part of Reindeer’s future strategy.

“In such a short time, Michael has made a huge impact on the business. After launching RPS, he grew the storage locations from the one flagship service and storage hub in Nashville to 14 total locations in just six months. He has truly taken this program to the next level,” said Boyce.

Prior to Reindeer, Stevens led the creation of the electric vehicle (EV) deployment supply chain strategy at Amazon, where he developed and managed one of the largest EV deployment networks globally. He’s also held various leadership roles within the logistics and supply chain space including time at Asurion, Home Depot and Covenant Transport. In addition to his 10+ years of expertise in logistics and supply chain management, Stevens is committed to a continued focus on world-class, customer-centric solutions in the ever-changing logistics industry.

Jan 5, 2025Dave Bean
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