The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) launched its Speeding Catches Up with You speeding prevention campaign to remind drivers to slow down. The campaign runs through July 31 and is supported by a $9.5 million national media buy featuring English- and Spanish-language ads for TV, radio, and digital platforms.
“Speeding accounts for nearly a third of all fatalities on our roads. While speeding may seem like the quick and easy option to make up some time when you’re running late, it puts you, your loved ones, and everyone else on the road in danger,” Deputy Administrator Sophie Shulman said.
NHTSA also reminds the public that speeding happens — and is dangerous — on all roads, not just highways. In fact, in 2022, 87% of all speeding-related traffic fatalities occurred on non-interstate roads. For more information, visit NHTSA.gov/Speeding.