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FleetManagementWeekly
May 14, 2025

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Editor’s Analysis & Top Industry News

Kudos, Caution and a Master Class

We applaud NAFA Fleet Management Association for staging yet another superb Institute & Expo, this year held at the stunning Long Beach Convention Center. Fleet marketer Tod Trousdell attended the convention and gives us a chatty commentary on his observations from conversations with fleet managers, suppliers, and exhibitors.

A “cauldron of uncertainty” is what fleet remarketing expert Bill Bishop calls the current state of the fleet industry. Bishop authors a fascinating article about today’s used vehicle market and the direction it may – or may not – be heading. Those uncertain tariffs are taking their toll.

A Master Class in Fleet Marketing. This was my first thought when I read Ed Pierce’s latest Call to Action column. Proving return on fleet marketing investments can be a challenge, but Ed adroitly gives us some guidance.

Janice Sutton
Editor in Chief


VIDEO: Just Launched – The American Fleet Leadership Coalition

The American Fleet Leadership Coalition was recently launched to educate legislators on Capitol Hill and advocate for preservation of the 45W clean vehicle tax credit. One of its key goals is to ensure American competitiveness. 

Learn more at https://www.americanfleetleadership.com/

VIDEO: Driving Efficiency


  Tariffs: How Your Fleet Can Minimize Their Impact
 

There’s a lot of murkiness and volatility right now when it comes to tariffs, and it looks like higher costs for parts and equipment are coming. So right now it’s important to drive efficiency for your fleet and not to defer maintenance.


Zoom Video Interview with You Here?

  Request for Zoom Video Interviews
 

We now conduct the majority of our interviews via Zoom, and are looking to speak with a variety industry experts (and we know that many of you are reading!).

Please feel free to suggest yourself, or someone you know. Any and all timely industry topics will be considered, and we look forward to speaking with you!

Contact Ted Roberts to learn more.


Spotlight

Wheels Honored with Stevie Awards: Innovation, DEI Achievement, and Corporate Social Responsibility Wheels Honored with Multiple Stevie Awards: Innovation, DEI Achievement, and Corporate Social Responsibility

Wheels is excited to announce that they have been recognized with three prestigious American Business Awards, also known as the Stevies.

Celebrated for their rigorous judging standards and highly competitive selection process, the Stevie Awards honor outstanding achievements and innovations across industries, showcasing exemplary leadership, creativity, and organizational excellence.

This year, Wheels has been honored in three categories: Corporate Social Responsibility, DEI, and Productivity Apps.

READ MORE

AFLA Education - A New Learning Experience! AFLA Education – A New Learning Experience!

The AFLA Education Task Force is excited to launch a new way of learning! Through our new learning platform, users will have hours of content at their fingertips all in once place.

Our course, Fleet 101, designed to be the resource we all wish we had when starting our first fleet industry position, and an archive of our past Annual Conference sessions are all available to consume now!

Follow these easy steps to get started and access the Fleet 101 course and the AFLA Conference Archives. Future learning modules will be released in the coming months.

READ MORE

Gridline Strengthens Market Leadership with Strategic Acquisition of Shell’s Telematics Business Gridline Strengthens Market Leadership with Strategic Acquisition of Shell’s Telematics Business

Gridline INC., a leading provider of telematics and data solutions, has announced the strategic acquisition of the Shell Telematics business.

This acquisition not only enhances Gridline’s service offerings but also positions the company to capitalize on emerging trends in fleet management, including the shift toward renewable energy and advanced data analytics.

Gridline co-founders Justin Moyer and Scott Tenney jointly stated: “This acquisition is a critical component of our strategic growth plan, reinforcing our commitment to delivering best-in-class telematics solutions while driving shareholder value…”

READ MORE

Merchants Fleet Promotes Stephen Merkel to Vice President, West Region Merchants Fleet Promotes Stephen Merkel to Vice President, West Region

Merchants Fleet, a leader in innovative fleet solutions, proudly announces the promotion of Stephen Merkel to Vice President, West Region.

Merkel brings more than two decades of fleet industry experience, beginning his career at Enterprise in a series of progressive leadership roles before advancing to Bancorp, where he consistently delivered strong performance in highly competitive markets.

“Stephen exemplifies the kind of leadership that defines Merchants,” said Brad Burgess, SVP & Chief Commercial Officer at Merchants Fleet.

READ MORE

NAFA I&E in Long Beach


By Tod Trousdell

I asked a cross section of this year’s NAFA conference attendees to give me their thoughts on this year’s I&E held April 28-30 at the Long Beach Convention Center.

To many – including me, attending my 14th NAFA in a row – this year’s event felt more like the NAFA’s of 10, 15 years ago.

In addition to the exhibit floor, which was open for two days, the show also featured its annual 100 Top Fleets, the Technician Training Program, and its Media Day, as well as the Ride & Drive Event and an indoor test track.

“It’s so encouraging to see how our members have reacted to industry challenges the past few years,” said Bill Schankel, CEO of NAFA. “Fleet is just unflappable, nothing shakes this industry…”

READ MORE

 

Fleet Marketing


By Ed Pierce, Fleet Management Weekly’s Brand Acceleration

Measuring ROI in B2B marketing, especially for fleet products and services, is a significant challenge that demands attention.

Proving ROI in B2B fleet marketing is no longer about isolated metrics: it’s about connecting marketing activity to revenue, pipeline, and long-term growth.

The integration of AI, automation, and advanced attribution models is empowering marketers to demonstrate impact with greater precision than ever before.

By embracing these tools and staying attuned to emerging trends fleet marketers can optimize investments, justify budgets, and drive meaningful business outcomes in an increasingly competitive landscape.

READ MORE

 

Vehicle Remarketing


By Bill Bishop, SVP of Sales and Marketing, FLD Remarketing

Welcome to the Q2 version of our White Metal Market Report, now in its 9th year of keeping fleet professionals in tune, up-to-date and in-the-know about the state of the used wholesale vehicle market.

Like much of the world, right now fleet is eaten up with all things tariff, something that was evident during a recent series of Customer Advisory Board interviews we recently conducted with top fleet managers.

One bright spot is that new vehicle availability has recovered and by many accounts resulted in a vehicle surplus as fleets learn to make do with what they have or hold on to an aging inventory due to uncertainty.

In my opinion, we could be entering an era where – aside from the specter of one offs like tariffs – things will be relatively uneventful as long as nothing catastrophic happens.

READ MORE


Trending

Kelley Blue Book Names 12 Best Family Cars of 2025

To help families of all sizes and stages of life as they consider their next new vehicle, Kelley Blue Book recently named the 12 Best Family Cars of 2025.

“For many years, our Best Family Cars list has featured only SUVs and minivans. Now that’s not to say a family of four or five can’t fit into a sedan, but the market has spoken: The go-to family cars of today actually aren’t cars at all.” said Brian Moody, executive editor for Kelley Blue Book

Each car has been evaluated on critical factors such as safety, roominess, functionality, predicted resale value and historical reliability.

via Kelley Blue Book

Study Reveals Over Half of Americans Are Open to a Car Subscription Instead of Purchasing

A new study suggests drivers are increasingly open to a subscription model for their next vehicle, which would upend car ownership. A car subscription model has been floated several times, most often by Silicon Valley startups looking to “disrupt” car ownership.

Drivers are fatigued by the ever-expanding required subscriptions for things like navigation, in-car WiFi, and remote start, and feel that a subscription that includes the car is a better choice.

Almost 75 percent of respondents say the lack of a long-term financial commitment makes a vehicle subscription attractive, with two-thirds saying they’d want the option to cancel at any time. Over half (58 percent) say the ability to swap vehicles based on need interests them.

via Autoblog

EPA Administrator Going to War Against Emissions Requirements

Incoming EPA Administrator Lee Zeldin issued a press release this week announcing the long list of environmental regulations he’s seeking to eliminate. Among them are automotive emissions rules. It could affect everything from a Chevrolet Equinox to a Ford Super Duty.

Zeldin is more specifically targeting the “Model Year 2027 and Later Light-Duty and Medium-Duty Vehicles” regulation and “Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles.” Also included is the “Clean Trucks Plan.”

Most automakers don’t design vehicles solely for the American market and those looking to compete on a global scale are already facing tightening emissions regulations, so they’ll be dealing with associated costs regardless of American standards.

via CarBuzz

Auto Market Weekly Summary

The new-vehicle seasonally adjusted annual rate (SAAR), or sales pace, declined slightly in April but remained up substantially year over year as buyers were motivated to buy ahead of tariff-related increases to prices.

The average transaction price of a new vehicle in April increased by 2.5% from March to $48,699, which was up 1.1% year over year. The used market also saw month-over-month declines but gains year over year. Used prices increased.

Wholesale vehicle values increased by 2.7% in April on a SAAR adjusted basis, with the Manheim Used Vehicle Value Index rising to 208.2, which was up 4.9% from a year ago.

via Cox Automotive

Telematics


New data from Escalent’s Fleet Advisory Hub™ underscore driver influence in commercial vehicle telematics programs, offering new path to differentiation for solutions providers.

These are the latest findings of the Roadmap to Telematics Growth report from Escalent’s Fleet Advisory Hub™, a leading insights tool designed to explore the needs and expectations of fleet business decision-makers.

“There’s a real opportunity for telematics providers to support commercial vehicle and fleet businesses in tackling one of their most pressing challenges: driver churn,” said Lucas Lowden, an Automotive & Mobility insights consultant at Escalent.

READ MORE

 

Global Road Safety Week


Join NETS in supporting the 8th UN Global Road Safety Week.

This year’s theme highlights the need to protect vulnerable road users- especially pedestrians and cyclists. Employers have a vital role to play in raising awareness and promoting safe behaviors on and off the job.

Free Campaign Fact Sheets Available! Use these materials in team meetings, internal newsletters, or safety campaigns. A small action today can make a big difference in the safety of your employees, their families and your communities.

READ MORE

 

The Commercial Green Vehicle Tax Credit


The American Fleet Leadership Coalition, a group of leading U.S. businesses representing the fleet supply chain, raised concerns with the House Ways & Means proposal to repeal the Commercial Clean Vehicle Tax Credit (45W) at the end of 2025.

45W plays a critical role in reducing operating costs for public and private fleets and supporting the expansion of domestic manufacturing.

Instead of full repeal, the Coalition urges Congress to improve the 45W credit by adopting practical measures that reduce government expenditures while continuing to support US businesses and workers.

READ MORE





Fleet Management Resources

 

AFLA
The Automotive Fleet & Leasing Association works with member companies to address key issues facing the entire industry and deliver leading-edge programs that advance their skills and enhance the environment in which they sell products and services.

Kingbee
Reimagining commercial van and fleet rentals. We upfit in-house, add your signage and ship your fleet vans to 48 states.

Ranger Design
Work van equipment tailored for your every need. Committed to developing products and solutions that help customers save time and money, do more with less, and meet – and exceed – their biggest goals.

eDriving
eDriving partners with its clients to engage with drivers and their managers to create a culture that supports lasting behavioral change to reduce collisions, injuries, license violations as well as a fleet’s total cost of ownership.

NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

SuperVision
SuperVision is a fleet driver management solution for MVR & license monitoring, fleet management, fleet safety oversight and driver performance and retention.

FLD
The fast, easy way to remarket without risk. Get an offer in hours, paid in a few days. Improve TCO. Save time, money and resources.

PARS
PARS’ mission is to provide you with high-quality service at competitive prices for all of your transportation needs.

Wheels
Helping vehicle fleets exceed their business goals since 1939, Wheels is committed to truly understanding your unique needs and providing solutions to help you succeed.




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