We applaud NAFA Fleet Management Association for staging yet another superb Institute & Expo, this year held at the stunning Long Beach Convention Center. Fleet marketer Tod Trousdell attended the convention and gives us a chatty commentary on his observations from conversations with fleet managers, suppliers, and exhibitors.
A “cauldron of uncertainty” is what fleet remarketing expert Bill Bishop calls the current state of the fleet industry. Bishop authors a fascinating article about today’s used vehicle market and the direction it may – or may not – be heading. Those uncertain tariffs are taking their toll.
A Master Class in Fleet Marketing. This was my first thought when I read Ed Pierce’s latest Call to Action column. Proving return on fleet marketing investments can be a challenge, but Ed adroitly gives us some guidance.
Janice Sutton
Editor in Chief
