June 28, 2023

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Editor’s Analysis & Top Industry News

Safety Rules!

One of the concerns among fleet safety managers, and sure to be a topic of discussion at the upcoming NETS conference, is how to deal with the rising problem of drivers impaired by drugs or alcohol. Read Driver Impairment: Protect Your Fleet with Proactive Monitoring to learn about SuperVision’s solution.

Speaking of NETS, early bird pricing ends June 30th for this superb event. October 10-12, Indianapolis.

Independence Day!
“You have to love a nation that celebrates its independence every July 4th not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy, and the flies die from happiness.”~ Erma Bombeck

Have a happy, safe July 4th!

Janice Sutton
Editor in Chief

VIDEO: How to Keep Your Client’s Fleet on the Go: Proactive Strategies & Techniques

In this video, Wheels fleet professionals Patricia Sharp, Fernando Ceciliano, Lupe Cortes, Tom Sloan, Julianna Kirstein, and Brian Sweeney go into the necessary aspects of keeping your client’s fleet moving seamlessly.

Watch this video to gain more valuable insights from all of these professionals into fleet management and how you can keep your vehicle fleet always on the move.

VIDEO: 2 NETS Safety Conferences

  Indianapolis or Paris? NETS Has 2 Great Safety Conferences

This fall the Network of Employers for Traffic Safety is offering two great conferences: one in Paris, and one in Indianapolis. Both will offer fantastic venues to network, share and learn with other fleet safety professionals.

Zoom Video Interview with You Here?

  Request for Zoom Video Interviews

We now conduct the majority of our interviews via Zoom, and are looking to speak with a variety industry experts (and we know that many of you are reading!).

Please feel free to suggest yourself, or someone you know. Any and all timely industry topics will be considered, and we look forward to speaking with you!

Email Ted Roberts to learn more: [email protected].


Wheels Repeats as One of Chicago's Best and Brightest Companies to Work For Wheels Repeats as One of Chicago’s Best and Brightest Companies to Work For

Wheels has once again been named Chicago’s Best and Brightest Companies to Work For®. The winning companies were assessed by an independent research firm, which reviewed several key measures relative to other nationally recognized winners.

“Those companies that made the list of Best and Brightest Companies to Work For® as well as those companies that continue to make the list are truly remarkable,” said Jennifer Kluge, President and CEO of NABR and The Best and Brightest Program.

According to Wheels’ Chief Human Resources Officer, Mary Formosa, “Wheels is humbled and honored to once again be named…”


AFLA & WIFM: The Value of Mentorship AFLA & WIFM: The Value of Mentorship

The WIFM Mentorship Program pairs various levels of experienced professionals who are looking to gain knowledge and perspective from their AFLA fleet community.

No matter where you are in your career, sharing best practices through one-on-one mentorship can be one of the most rewarding partnerships you can make as a fleet professional.

Hear from current program participants on the value they gain through connection with the WIFM Mentorship Program.

To learn more, click here


Ridecell Introduces Fleet Transformation Cloud™ to Accelerate Digital Transformation of Fleet-based Businesses Ridecell Introduces ‘Fleet Transformation Cloud’

Ridecell announced the Fleet Transformation Cloud™, the first industry cloud that simplifies fleet operations, maximizes fleet utilization and unlocks big data insights to digitally transform fleets and fleet businesses.

“After many years working with our customers, we know that fleet-driven businesses have put optimizing their operations and vehicle utilization as a top priority in their digital transformation roadmap,” said Aarjav Trivedi, Ridecell President and CEO.

-via Business Wire

FMW Solves Providers’ Chief Challenge: How to Accelerate Branding, Lead Generation When Budget Is Tight FMW Solves Providers’ Chief Challenge: How to Accelerate Branding, Lead Generation When Budget Is Tight

By Ed Pierce, Fleet Industry Editorial & Marketing Consultant

FMW Brand Acceleration helps fleet product and service providers continuously build their brands’ value story and generate sales leads, without the hassle of finding and paying a premium for a generalized branding, marketing, or PR firm.

FMW Brand Acceleration supplements editorial coverage with a full array of fleet-focused marketing activities that begin with consulting, branding, marketing, and lead generation strategies.

As the newest component of a multi-channel, integrated branding and lead generation plan, FMW FLEET LEADS reaches extraordinarily large numbers of highly sought-after fleet management-related products and services. decision-makers.


Fleet Safety

By Adam Danielson, Director of Business Development, SuperVision

Excessive drug and alcohol use in the U.S. negatively impacts almost every aspect of our society and economy.

And the trucking industry is no exception, where positive drug test results are rising. In the first three months of 2023, truck drivers testing positive for marijuana increased by 9.2%. Also, many of these drivers have not enrolled in the return-to-work program. This troubling data from the Drug and Alcohol Clearinghouse defines the significant challenges this problem puts on fleet management.

However, there are ways of dealing with drivers testing positive for marijuana.

One of the most effective ways is proactive monitoring. In this article, you will learn more about this issue and how preventative fleet monitoring with SuperVision can help protect your fleet from the increasing drug and alcohol challenge.



Predictive Maintenance & AI

By Sumit Chauhan, Co-founder and COO, Cerebrum X

More vehicle fleets are leveraging Artificial Intelligence (AI), data analytics and sophisticated management technology in many areas of their fleet operations.

Predictive fleet maintenance with data-driven insights predicts equipment or vehicle failure. Fleet management is crucial to maintain cost efficiency, operations, and user safety.

The more datasets AI collects with OEM processing via the cloud, the better predictions it can make for vehicle fleets. This means safer, more intuitive automated vehicles in the future with more accurate routes and better real-time vehicle diagnostics.



ChatGPT & Fleet

By Hadley Benton, Executive Vice President of Business Development, Fleet Advantage

Today’s highly sophisticated and evolving Artificial intelligence (AI)-driven tools and resources, including ones that leverage natural language processing like ChatGPT, are creating many new opportunities for organizations.

However, the actual impact AI will have on transportation fleets in the areas of improved equipment asset management strategies, and operations such as maintenance and repair (M&R) remains to be seen.

As more AI-powered tools are introduced to transportation fleets, it’s important for organizations to collaborate closely with their asset management partners to ensure these tools are being used effectively to improve operations and their bottom lines.



2023 Dubbed ‘Year of the Rebound’ for Fleet Technologies

Fleet companies are shifting back to growth mode after slowing strategic investments into new fleet technologies to weather the past few years of uncertainty, according to a new report from Escalent, a top data analytics and advisory firm.

“Adoption of fleet technologies is certainly still at its infancy stages, but our research shows businesses are headed in the right direction for broader integration in fleets,” said Lucas Lowden, insights consultant and program lead of Fleet Advisory Hub™ at Escalent. “Fleet decision-makers are beginning to transition from survival mode, which came with lingering implications of the pandemic, to a growth stage—focusing on the ongoing evolution of technologies and seeking areas for putting them to use in business.”


GM Walks Back Promise of $39,900 Base Chevrolet Silverado EV

Economic pressures, supply chain issues, and all of the common excuses we’ve grown used to hearing from the electric vehicle industry are to blame for GM’s decision to recant on its promise to offer the upcoming Chevrolet Silverado EV with a base price of $39,900 (before shipping).

Chevrolet recently revealed that its Silverado EV 4WT, prices for which start at $79,800, will offer 450 miles (724 km) of range, rather than the 400 miles (644 km) it initially estimated. Meanwhile, the slightly cheaper 3WT will have a range of 350 miles (563 km). These are intended as work trucks and will go to fleet operators.

via CarScoops

California Clean Transportation Body Launches Program to Coach Fleets on Adopting Zero-Emissions Trucks

The nonprofit, clean transportation consortium CALSTART has launched a program to assist trucking fleets in making the transition to zero-emission vehicles, serving as an alternative to traditional formats such as websites, workshops, and mailers.

According to CALSTART, Cal Fleet Advisor (CFA) provides fleets with a single point of contact to help them navigate the process of identifying, financing, obtaining, and deploying zero-emission MHD vehicles for their businesses. It will also provide tracking and document-collection and -filing assistance to fleets, answer questions, offer advice and smooth the process in transitioning to zero-emission technologies.

via Supply Chain Quarterly

Ford CEO Says Tesla Cybertruck Isn’t a Pickup Truck ‘For Real People Who Do Real Work’

Ford may have committed to adopting Tesla’s EV charging connector, but that doesn’t mean the relationship is warming between the legacy automaker and the upstart.

Ford CEO Jim Farley indicated he doesn’t see the Tesla Cybertruck coming for his bread and butter of F-series pickup trucks. That’s because, as he puts it, the Cybertruck is “for Silicon Valley people.” Farley likened the Cybertruck to a “cool high-end product parked in front of a hotel,” adding, “I don’t make trucks like that. […] I make trucks for real people who do real work, and that’s a different kind of truck.”

Farley’s comment is unusual for automotive CEOs, who rarely directly acknowledge their competitors, much less criticize their products.

via The Drive

Initial Quality

By Dave Bean, FMW Associate Editor

According to the recently released J.D. Power 2023 U.S. Initial Quality StudySM (IQS), overall satisfaction with vehicle quality continues its decline since 2021, primarily due to issues with technology and audio systems.

“The automotive industry is facing a wide range of quality problems, a phenomenon not seen in the 37-year history of the IQS,” said Frank Hanley, senior director of auto benchmarking at J.D. Power.

There is some good news to report, however. Automaker smartphone apps seem to have hit their stride, especially among EV owners who appreciate being able to evaluate vehicle range and charging time. In terms of 2023 IQS scores, Nissan recorded the highest-ranking model overall, the Nissan Maxima.



Managing Costs

By Ken Robinson, Director of Product Marketing at Motus

Companies that utilize fleet vehicles have a lot on their plate as they struggle to navigate a challenging 2023 economy. Supply chain disruption, inflation, and rising fleet costs are among the ongoing challenges faced by fleet managers.

Vehicular costs are especially vulnerable to rising inflation. For day-to-day fleet management, this means increased fuel and repair cost.

There are a number of technologies available that can help mitigate these external pressures, including fuel management systems, artificial intelligence (AI) dashcams, and augmented or virtual reality technologies. A primary solution that fleet managers have turned to is the fleet mileage tracking app.



Buy, Lease or Rent?

By Tanner Lee, Kingbee Vans

Fleet professionals continue to ask themselves if they should buy or lease vehicles, but they shouldn’t view the question in terms of one versus the other.

Most fleets finance their vehicles through a combination of buying and leasing because leveraging debt is a huge part of the growth equation.

And when vehicles aren’t available through traditional avenues, or when cashflow is tight, Kingbee provides vans right away, with new vans that are wrapped with your company’s branding and upfitted with shelves and racks.


Fleet Management Resources


The Automotive Fleet & Leasing Association. Advancing corporate fleet worldwide.

The fast, easy way to remarket without risk. Get an offer in hours, paid in a few days. Improve TCO. Save time, money and resources.

PARS’ mission is to provide you with high-quality service at competitive prices for all of your transportation needs.

Driving Dynamics
Driving Dynamics was established to help corporate fleet drivers develop expert, safe driving skills using proven, advanced driving techniques.

Fleet Street
Fleet Street has 30+ years of experience and knowledge using a spectrum of wholesale and retail channels to simplify your involvement in the remarketing process.

SuperVision is a fleet driver management solution for MVR & license monitoring, fleet management, fleet safety oversight and driver performance and retention.

eDriving partners with its clients to engage with drivers and their managers to create a culture that supports lasting behavioral change to reduce collisions, injuries, license violations as well as a fleet’s total cost of ownership.

NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

Helping vehicle fleets exceed their business goals since 1939, Wheels is committed to truly understanding your unique needs and providing solutions to help you succeed.

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