By John Wysseier, CEO and President, The CEI Group
There’s no doubt that, as The Economist proclaimed in a recent headline: “The world’s most valuable resource is no longer oil, but data.”
So, here are the questions a business leader should ask about his or her own company:
• Does your company make the most of its own rich reserve of data?
• Does it recognize all the veins of data deposits?
• Is your company mining all of that data to determine the strength of its business pulse?
• Is your company acting on its data to achieve its strategic goals and to help its valued customers achieve their own goals?
If the answers are “No,” maybe it’s because your company doesn’t possess a data-driven culture. And what, exactly, is that? Here’s one definition, from Forbes magazine: “A data-driven culture [is] an operating environment that seeks to leverage data whenever and wherever possible to enhance business efficiency and effectiveness.” Let me expand on this.