Volvo is launching M, a new mobility brand focusing on alternatives to car ownership. M will offer dependable, on-demand access to cars and services through an intuitive app.
“Volvo Cars is becoming more than just a car company,” CEO Håkan Samuelsson said in a statement. “We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer.” The new brand will debut in Sweden and the United States next year.
Read the article at The Drive.