Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

New Ford Focus Anticipates Spin-Outs

Anyone who has had to face driving on snowy roads this winter knows what can happen when you hit a patch of black ice, especially when you’re going into a corner or trying to stop.

Ford Motor Co. claims to be launching a new version of electronic stability control that not only intervenes once a car begins to spin, but which “can predict a spin before it even begins.“

“By recognizing scenarios that can lead to a potential loss of driver control before oversteer has developed, the enhanced transitional stability system is setting the recovery process in motion quicker than ever before – resulting in smoother, more refined control,” says David Messih, Brake Controls manager, Ford North America.

Since the late 1980s, automakers have been adding a procession of ever smarter brake intervention technologies, starting with ABS. Today, federal law requires all vehicles sold in the U.S. to be equipped with more advanced electronic stability control or ESC.

Such systems use a variety of sensors, primarily designed to measure wheel slip, steering wheel angle and yaw. If the digital controller detects a vehicle beginning to spin, or oversteer, it can then pulse the brakes on one or more of the wheels automatically in an attempt to bring it back under control.

The new Ford system looks for other possible clues that might be measured before a spin begins. In terms of time, the difference is modest, about 100 to 200 milliseconds, the makers notes, but that can be enough to prevent even more spins – and possible crashes – than conventional ESC.

The complex algorithm used for the system actually was already in use as part of Ford’s Roll Stability Control, another technology that is designed to prevent vehicles from rolling over.

Electronic stability control has been widely hailed as one of the most effective active safety systems ever developed. It has been a major factor in the sharp decline in U.S. motor vehicle fatalities over the past decade, according to Adrian Lund, president of the Insurance Institute for Highway Safety.

A recent IIHS study found that during a three year period from 2009 to 2012 an average 28 motorists were killed for every million registered vehicle years. That was down from 48 deaths in a study conducted three years earlier and reflects, at least to a significant part, the wider availability of stability control. A decade before, when the technology was rare, the death rate was 87.

“We’ve had a reduction of over half in the likelihood of dying in a single vehicle crash,” said Lund, in a recent interview with TheDetroitBureau.com, largely by preventing spin-outs.

Meanwhile, he noted, anti-roll technologies have reduced the number of single-vehicle SUV rollovers by 70 to 80%.

“I would fully expect to see a further improvement” in vehicle safety as more advanced active systems are added to vehicles, said Lund, who was interviewed prior to Ford’s announcement of the new stability control technology.

To see the original article, go to The Detroit Bureau.

Feb 9, 2015connieshedron
Element Taps Tom Bessinger to Lead Central Region SalesElement Appoints Suresh Rajapakse to VP of Sales West Region
Recent Posts
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Gain Data-Driven Insights into Commercial Vehicle Market Trends at Executive Leadership Summit
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • License Plate Cameras Are About to Start Tracking a Lot More Than Just Your Car
  • America’s Heavy EV Problem May End with Drivers Paying More
  • Trends in U.S. Drivers’ Perceptions and Attitudes Toward Vehicle Automation, 2019–2025
  • 2026 NETS Strength IN Numbers Conference: Early Bird Rates!
ASSOCIATION NEWS
Last Chance to Save: Register for NAFA’s Maintenance Workshop
How AFLA Is Positioning Itself for the Future of Fleet Mobility
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly