Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Netradyne Strengthens Leadership Team with New CFO and COO Appointments

Auto Driveaway Welcomes Transportation Industry Leader Ed Peper to its Board of Directors

Appointments reflect Netradyne’s strong growth trajectory and global expansion


Netradyne, a global leader in AI-driven road and fleet safety solutions, announced the appointment of Smita Sanadhya as Chief Financial Officer (CFO) and Tom Schmitt as Chief Operating Officer (COO). These two key leadership appointments come at a pivotal time of growth for Netradyne, as the company leads the industry in advancing fleet safety by fostering accountability and engaging drivers through positive reinforcement.

As Chief Financial Officer, Smita Sanadhya will lead Netradyne’s global financial strategy. Sanadhya brings 25 years of multinational finance leadership experience, having most recently served as CFO at Abnormal AI and SVP of Financial Planning and Analysis at Okta, where she played a key role in scaling the company to over $2B in revenue. Smita also spent over 11 years at Microsoft across the U.S., Europe, and Asia, and contributed to the company’s transformation from on-prem to a cloud-forward, subscription-based business. Her career spans additional finance and leadership roles at HP, Gap Inc., Twentieth Century Fox, and GE Capital.

“I’m thrilled to be joining Netradyne at such an exciting time in the company’s journey,” said Sanadhya. “Netradyne has an impressive track record of innovation and customer success, and it’s now poised to scale to its next stage of growth and maturity. I’m excited to contribute my experience to this next chapter and to work alongside a dynamic, talented team that is deeply committed to building a strong safety culture and empowering drivers through positive feedback.”

In a coordinated move, Tom Schmitt will transition into the newly created role of COO, having served as Netradyne’s CFO since 2021. Schmitt’s leadership played a central role in defining Netradyne’s financial and operational foundation, and as COO he will now focus on driving operational efficiency throughout the organization to support Netradyne’s rapid growth and global expansion. Prior to joining Netradyne, Schmitt served as CFO, COO, and other senior finance roles at various technology companies, including Postclick and Salesforce.

“It’s been a privilege to help shape Netradyne’s financial strategy over the past few years. As we enter this pivotal chapter, I’m excited to work more broadly across the organization to scale our operations, strengthen cross-functional execution, and accelerate the delivery of customer value,” said Schmitt. “Netradyne is redefining what’s possible in fleet safety and AI, and I look forward to contributing to the company’s mission in new and meaningful ways.”

These leadership changes mark a pivotal moment in Netradyne’s journey, as the company continues to expand its cutting-edge technology to enhance safety and efficiency for commercial fleets worldwide.

“As we position Netradyne for our next phase of growth, Smita’s global experience, paired with Tom’s proven operational leadership, are the right combination to guide us forward,” said Avneesh Agrawal, CEO and co-founder of Netradyne. “Together, they’ll help us scale with focus and lead the industry into the future.”

Aug 16, 2025Dave Bean
Trust Us!Fleet Electrification Is Getting Easier By The Day
Recent Posts
  • GM Has Found a More Profitable Way to Make Money from Your Car
  • Amazon Added 10,000 Rivian Electric Vans In Just Six Months
  • What Are You Going to Do If the Gas Runs Out?
  • Driver Death Rates Remain High for Small Cars, Models with Powerful Engines
  • Distracted Driving Enforcement Is Expanding. The Cost to Fleets Goes Far Beyond the Ticket.
  • Why Fleet Maintenance Costs Keep Rising – And What the Data Reveals
  • AFLA 2026: Keynote Speakers You Won’t Want to Miss!
  • WEX Brings Standard Fleet’s Connected Vehicle Platform to Fleet Customers
  • Motus Webinar: One Platform for U.S. & Canada Employee Drivers
  • Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ASSOCIATION NEWS
The Hourglass Foundation Named AFLA’s Charity of the Year for the Third Consecutive Year
AFLA Membership Growth: Mary Saunders on Engagement and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
TECHNOLOGY
Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ServiceUp Launches Agentic Platform to Fully Automate Fleet Repair and Maintenance
America’s First UL-Certified Plug-In Balcony Solar Microinverter Is Here
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
CONFERENCES & WEBINARS
AFLA 2026: Keynote Speakers You Won’t Want to Miss!
Motus Webinar: One Platform for U.S. & Canada Employee Drivers
NETS 2026 Conference: Keynotes Confirmed; Road Safety Award Nominee Deadline
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly