The 2016 Mazda3 has been awarded “Most Loved Vehicle” in the small car segment by analysis organization Strategic Vision’s Customer Love Index Report.
“Our enthusiasm for the Mazda3 matches that of our customers, and we’re thrilled it continues to deliver on what drivers are passionate about for a vehicle,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “Customer feedback helps us create the vehicles that drivers want to drive, and continued excitement for the Mazda3 is our motivation for enhancing the performance and design of the vehicle year after year.”
The Customer Love Index Report measures the pinnacle of the vehicle ownership experience and the main driver of brand and product loyalty: Love. Evidenced by Mazda3’s best October sales month since 2012 with 8,342 vehicles sold, representing an increase of 15.1 percent year-on-year, there are plenty of customers falling in love with Mazda’s award-winning compact car.
According to the report, “most vehicles in the small car segment tout economic factors. To set itself apart from its tight competition, the Mazda3 satisfies the economic factors while adding bonuses that people love, such as performance and styling.”
The report continues: “Mazda3 holds its own in security-related measures and completely dominates in the more leverageable categories, including freedom, self-esteem and harmony,” and concludes that “performance and styling contribute greatly to excitement and individuality” of Mazda3.
The 2016 Mazda3 is available at dealers nationwide with a choice of 155-horsepower, 2.0-liter or 184-horsepower, 2.5-liter SKYACTIV-G engines in addition to six-speed manual or automatic transmissions. Pricing for the 2016 Mazda3 starts at an MSRP1 of $17,845.
Related: Mazda Named 2016 Best Car Brand by U.S. News & World Report
