Yes, it’s late to be preparing your marketing strategy for NAFA I&E. In fact, it’s the 11th hour, and a lot of people are scrambling (we’ll never admit whether that’s the case here at FMW, of course). That said, there’s still a whole lot that you can do to make sure your team has a very successful experience at NAFA, as is most elegantly laid out in today’s column from Ed Pierce.
For example, make sure your sales team has a clear plan to meet as many customers and prospects as possible; create a NAFA I&E information packet for your company attendees with aschedule of events, company activities and assignments. Make sure you read Ed’s entire column for more great tips. We look forward to seeing you at NAFA I&E!
Ted Roberts
COO & Chief Content Officer
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