Fiat Chrysler Automobiles NV is exploring new ways to boost sales of its money-minting Jeep brand through a three-month pilot with peer-to-peer car-sharing startup Turo and a trial subscription service for Jeep owners.
The automaker is recruiting owners to rent out their vehicles through Turo, which lists 350,000 models on its platform and pitches itself as a way for motorists to offset their car payments. Automakers and car dealers have been dabbling with flexible-ownership models, with mixed success. The goal is attracting younger consumers whose tastes have been shaped by the likes of Airbnb Inc. and Uber Technologies Inc.
Read the article at The Detroit News.