By Dave Bean, Content Editor, FMW
August 28, 2024
The newly released J.D. Power 2024 U.S. Tech Experience Index (TXI) Study indicates that new vehicle owners find Artificial Intelligence (AI)-based components, such as smart climate control, to be very useful and relatively easy to figure out. The user experience for other new technologies, however, leave this same group scratching their heads and wondering why some are even needed.
Those technologies frustrating new vehicle owners most include facial recognition and fingerprint reader components, as well as interior gesture controls. The low ratings for these features, highlighted by sheer bewilderment as to why OEMs would even include them, have created a perceived overall loss of value for the vehicles that have them.
“A strong advanced tech strategy is crucial for all vehicle manufacturers, and many innovative technologies are answering customer needs,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “At the same time, this year’s study makes it clear that owners find some technologies of little use and/or are continually annoying.”
That being said, the J.D. Power 2024 U.S. Tech Experience Index (TXI) Study still presented coveted laurels to those auto manufacturers whose innovative technology scored better than competitors in various segments. Among premium brands overall, Genesis outdid the rest for a fourth consecutive year, trailed by Lexus and BMW. In the mass market OEM competition, Hyundai bested all, followed by Kia and GMC.
The following individual models received J.D. Power Awards for various achievements:
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- Toyota Sequoia (mass market): Convenience Award, camera rear-view mirror technology
- Genesis GV70 (premium): Emerging Automation Award, front cross traffic warning
- Kia Carnival (mass market): Emerging Automation Award, front cross traffic warning
- BMW iX (premium): Award for Energy and Sustainability, one-pedal driving
- BMW X6 (premium): Award for Infotainment and Connectivity, phone-based digital key
- Hyundai Santa Fe (mass market): Award for Infotainment and Connectivity, phone-based digital key
To learn more about the J.D. Power 2024 U.S. Tech Experience Index (TXI) Study, click here.
