Owner satisfaction with new-vehicle design and performance has rebounded after two years of unprecedented decline, according to the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study. Further, satisfaction with non-Tesla battery electric vehicles (BEVs) is at an all-time high, surpassing stalwart Tesla.
“Traditional manufacturers have listened to the Voice of the Customer,” said Frank Hanley, senior director of auto benchmarking at J.D. Power. “They’re launching enhanced vehicles that are more in line with what customers want, including improved interior storage and higher quality materials, as well as ensuring features have ease of use. For BEVs, recent launches from traditional manufacturers have surpassed perennial leader Tesla when it comes to owners’ level of emotional attachment and excitement with their new vehicle.”
Overall, Porsche was the highest-ranking Premium brand, while MINI was the highest-ranking Mass Market brand.
To read more about the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study, click here.
